Sulphate Free Formula
HAIRSTORY'S special formula ensures that you can enjoy clean and vibrant hair without the harmful effects of sulphates.
Proven Results
Join countless others who have experienced the incredible transformation HAIRSTORY can bring to your hair.
Non-toxic ingredients
Formulated with soothing Aloe Vera, Sunflower Oil, Jojoba Oil, and Evening Primrose Oil, providing a harmonious blend to restore, calm, fortify, nourish, and cleanse.
Eco-Friendly Practices
Proudly cruelty-free, 1% for the Planet member, featuring refillable, non-toxic, eco-friendly, organic products, all thoughtfully packaged in recyclable materials.
I used to struggle with thin, frizz-prone hair, resorting to heat tools that damaged my locks. Then, in January 2017, I discovered New Wash, a detergent-free cleansing conditioner. Unlike traditional shampoos, it didn't strip my scalp's natural oils, breaking the cycle of greasy hair and frequent washing. Since then, my hair has transformed—softer, shinier, and more manageable. Air-drying results in beautiful waves, and I've adopted hair-friendly practices like using satin scrunchies and a moisture-sensitive hair dryer. New Wash has been a game-changer, proving that good hair is possible, even for someone with historically challenging hair like mine.
Nicola Fumo • Forbes
Captivated by the vibrant 8-ounce pouches, I tried Hairstory's New Wash—a biodegradable, detergent-free gem. The lineup now includes New Wash Rich and New Wash Deep, catering to diverse hair needs.
Apart from its chic appeal, Hairstory impresses with sustainability. The pouches use 63% less plastic, with a goal for full recyclability and refillability by 2021.
Born in 2003, Hairstory challenged norms with New Wash, a shampoo-conditioner hybrid. My trial with New Wash Deep left my hair feeling remarkably light.
Jane Larkworthy • The cut
Trying the New Wash Original Starter Kit for two weeks was a game-changer. The jumbo-sized pouch offers great value, and the sustainable packaging is a win. Despite its simplicity, the impact lies in its effectiveness.
In the shower, the no-foam formula was a surprise, but following instructions, I coated my entire head and massaged thoroughly. The included scalp brush proved essential for a relaxing, spa-like experience. Without it, I'd hesitate, fearing insufficient product penetration.
Rinsing took longer than usual, but the overall experience was positive. The generous pouch, sustainability, and unique application make New Wash a standout choice in my haircare routine.
Hugo Cockett • Glamour